Just bid farewell to 2017, the entire Hujiang user experience design team has devoted themselves to the research of 2018 visual and interaction design trends. After the analysis of design trends in the past two years, it has become a tradition of HJUX to summarize the current situation and predict the future. In fact, some of the design trends in 2017 have indeed been confirmed and applied to product and operational design.
This time, we reviewed the old and learned new things again. First, we collected information from the Internet, print media, fashion and other related fields in groups, and then conducted research and analysis in visual dimensions such as color, graphics, texture, and layout, and finally refined the design language according to fashion trends. The whole process lasted for one month, summarizing the style keywords of the 2018 visual design trend.
In the process, we found that the design trend is not random. In fact, it is often the result of the influence of factors such as the social environment and hot spots. At the same time, we also realize that there is a lot of commonality in different design fields. We hope this report can bring some inspiration and help to students who are engaged in and love design.
1. Laser iridescent gradient
Color-gel Laser Gradient
Fluorescent / Fluid / Dreamy
1. Concept Brief
The use of fluid gradients under the natural fusion of fluorescent colors.
After technology has become a hot spot in recent years, design color matching is also subtly affected by it. As a visual product under technology, laser (laser) presents a dazzling gradient, romantic yet exciting, psychedelic yet rational, giving people a dreamy feeling of traveling through the time tunnel to a different dimension.
With the improvement of the color rendering capability of today's display devices, the laser iridescent gradient under fluorescent colors is also extending to a wider color field. We predict that the laser iridescent gradient under the bright, breathable and strong sensory impact will become a hot color matching method in 2018.
2. Use Cases
Due to the unpredictable dazzling sense of transformation of the laser material under the light, it has a huge space for printing, clothing, and even make-up. This futuristic visual experience is favored by young people who are immersed in online entertainment today. This color carnival has set off a boom in the fashion field, and I believe it will soon shine b2b data in the entire visual field.
2. Cyber glitch style
Neon / Dislocation Stretch / Futuristic
1. Concept Brief
Glitch tech style in blue-violet tones.
In the 1980s, a branch of science fiction appeared - cyberpunk. Since then, people from literature to film and television have been keen to imagine artificial intelligence. And 2018 is in the near-future era described in the novels that year, and artificial intelligence, VR, and AR are also one of the hot topics today. All sorts of coincidences have made the cyber glitch style popular in various fields.
Cyber failure styles are often dominated by dark and cool blue and purple colors, with contrasting colors of neon light, and use misplaced, stretched, twisted and other faulty graphics to reflect the futuristic sense of electronic technology.