It is nothing new under the sun that Telemarketing Lists relevancy is essential for good search ads . To be even more relevant, Google has introduced Responsive Search Ads. Responsive search ads combine advertiser creativity with machine learning within Google. A 'disadvantage' of Responsive Search Ads is that it is a relatively large Telemarketing Lists investment of time to convert your existing ads. I came up with a solution for this! The Responsive Search Ads (RSA) allow you to add 15 different headlines and 4 descriptions. Google then uses machine learning to test which combinations are most relevant for certain searches. As SEA specialists, we have Telemarketing Lists spent a lot of time optimizing our text ads in recent years.
It goes without saying that we want to Telemarketing Lists use this work to create Responsive Search Ads. Expanded Text Ads as input for RSA However, when converting the Expanded Text Ads (ETAs), we came to the conclusion that Telemarketing Lists this is Telemarketing Lists a time-consuming job. There are no shortcuts (yet) to easily automate this. On the other hand, a creation and testing process has already preceded the realization of the ETAs. Chances are you want to use these lines of text as input for your RSA. Of course it is possible to copy and paste these Telemarketing Lists lines of text, but that is rather time-consuming work.
As an advocate of automation, I have Telemarketing Lists come up with a solution for this and I am happy to share it with you. Automation through a spreadsheet Via a self-developed Google Spreadsheet it is possible to convert your text Telemarketing Lists ads into unique headers and ad lines in one go. This automatically creates a Responsive Search Ad for you based on multiple ETAs. You then export this to the Google Ads Editor. Not rocket science , but very useful. The advantage of this way is that you don't copy and paste every header and Telemarketing Lists ad line separately.