Jingles are yet another recognizable brand element This is because audio can also boost consumer recall. [A jingle is] a uniquely identifiable audio clip that functions similarly to a brand's slogan or even a brand's logo, said Matt Lee, chief marketing officer at the development agency. branding and inbound marketing Adhere Creative.
And the best jingles reinforce messages like brand promise, legacy and consistency, said Scott Davis, chief growth officer at strategic consultancy Prophet. 3. Jingles, like pop music, are easy to remember But jingles are arguably the only branding element with the power to get stuck in our heads. Jingles still work for the same reason they worked in the past, said Michal Strahilevitz, associate professor of marketing at Victoria University.
Whether it's a jingle or a pop song, if you fax list play a catchy song over and over again with cute lyrics, people remember it. Advertising Continue reading below And, boy, do they. I've never had to replace my windshield, but I have the clink of Giant Glass from Massachusetts irrevocably stuck in my brain. I can't recite it because I have such an affinity for windshield repair, I can recite it because I watched too much TV as a kid and every commercial break during Red Sox games started with this song, said Ryan Coons, editor. at creative agency Struck. It's the same reason I can swear up and down that I can't stand Maroon 5, but somehow I still know the words to Sugar.
It was designed to get stuck in my head and through endless repetition I was beaten into submission. Indeed, according to McCambley, reach and frequency is a nice way of saying boring repetition and, long ago, jingles helped brands capture consumers' attention even if those consumers left the show during commercial breaks. Our job is to on a store shelf. In that way, a jingle is the most distilled expression of that desire to remember, Coons said. As a device, jingles don't have to worry about being relevant, they have a job: to get stuck in your head. Advertising Continue reading below What's more, Coons said that's precisely why consumers remember Mr. Clean's jingle: it's a catchy song.