Once you have a unique ID and your account is ready to go, you'll need to make your own advertising budget decisions. AdWords is a PPC (or “pay-per-click”) platform, which means you set a budget for the maximum amount you want to spend on a daily basis, but only pay when someone clicks on your ad . This gives you some flexibility, but you definitely don't want to set your daily budget higher than you can actually afford. Several ways to bid AdWords allows you to bid in several different ways, and which is more important will really depend on your business.
Clicks, impressions, views and conversions are all under your control. Let's take a closer look at some of your options for hair masking service each: Advertising Continue reading below Clicks (Search and Display Network ads) Clicks is by far one of the most important features to pay attention to and you can control bidding at the campaign and keyword level. Keyword research is often the most detailed aspect to pay attention to on a regular basis, as you'll want to make sure you're getting first-page bids for keywords that perform well.
You have two methods to place your CPC bids: CPC auction Automatic : By setting a daily budget, you can allow AdWords to adjust your keywords based on performance, which is really about getting as many clicks as possible within your budget. Manuals: Manual bidding gives you control over the bid analysis and adjustment that matters most to you. When a keyword has the "eligible" status, it means that it is able to show your ad in a search. You can adjust your MAX CPC individually as Google makes recommendations for the average bid to achieve on the first page (first page ads are really what get the most attention and clicks). Additionally, you can “pause” keywords that aren't performing well, but might perform better in the future.