Aug 02, 2022
In Business Forum
Even if you have never borrowed an online loan, you must have seen online loan advertisements. The exaggerated video scripts and shooting techniques are all aimed at attracting attention, and simply and rudely allow users to download the APP in the video link in a short period of time. The cost of advertising like this is actually very high. Throughout the entire financial technology industry, consumer finance business relying on the Internet platform is the most important way Buy email list to realize cash. To put it simply, it is to find a way to lend the money from the fund side to those who need it, and the platform side earns interest. 1. Cost composition of consumer finance business In this industry chain, the capital side is mainly composed of banks or licensed consumer finance companies. Of course, they will not let you lend money to others in vain. The capital cost that the platform side needs to bear is usually 8%-10% between. Second, not all the money released can be recovered. You must know that the word Laolai is not an isolated phenomenon. In this process, the platform is facing a loss of funds of 5%-7% points. Third, the company's daily operation and labor costs are also a lot of expenses. Consumer finance business requires a large number of risk control, product, R&D, business and other personnel to maintain the operation of the business. The average salary of these positions is higher than that of other traditional industries. Fourth, the influx of capital has led to fierce competition, the short video traffic dividend is no longer, and the cost of customer acquisition is increasing day by day. Under the 24% interest rate red line, the profit ceiling is clearly visible. In order to maintain profit growth, in addition to continuously improving the risk control model to reduce capital loss, it is also necessary to improve the ROI on the delivery side, optimize the product process, and make the same investment cost bring more user input.