Jun 22, 2022
In Business Forum
Positive Incentives - Rewarding Addiction Mechanisms. Push users to provide more services by making users pay more to get more executive list incentives & encouragement. In layman's terms, the more you do, the more you will earn. Use this to incentivize users to do more. Inverse incentives - loss aversion mechanism. Incentivize users to provide more executive list services by showing users the possible losses of doing less. In layman's terms, if you do less work, you may have such losses, and users themselves are loss averse, and under the influence of avoiding losses, they will do more. In the final analysis, it is still necessary to use the user's "greed, hatred and ignorance" psychology to make users want to gain more, lose less, and lack executive list reason, so as to provide higher frequency services. The examples taken in the following paragraphs are basically from the relevant content of the following platforms: Huo Lala driver terminal, Didi executive list driver terminal, Xianyu, Lagou enterprise users, Toutiao writers, etc. The relevant screenshots are all from the Internet and are for reference only. 02 Functional Design Take advantage of the rewarding addiction mechanism. By doing more, there is more material or spiritual gain that drives its continued service. 1. Achievement Incentive Cargo puller driver's end: Prompt executive list the user to have achieved the result of "earning XX yuan and completing XX order" on the platform. As you continue to provide services, you can earn more income. Free fish: By using the word "earn" in the executive list copywriting of selling things, it implies that users are making money. By providing more products, they can earn more money. And, through the following "to show off", this behavior is further strengthened.