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mahfuj Cr7
Jul 31, 2022
In Business Forum
Happy Word Field is already an eight-year-old product. How does it maintain its front row position among the numerous word memorization tools? Where is its future direction? The author will analyze the product of Kaixin Word Field and try to give some optimization suggestions. Beginners of the product, or if there are ill-considered points, please correct me. This article will analyze the following aspects: product architecture brain map Product Critical Path Flowchart Market analysis user analysis Functional Analysis Operational Analysis Summarize 01 Product Architecture Brain Map Product Architecture 02 Critical Path Flowchart The function of memorizing words in the happy word field is to memorize vocabulary in the way of playing games at levels. However, the author found that there are two levels for different vocabulary books. One has two buttons, [start learning] and [quick pass], as shown in the figure below. Shown: (hereinafter collectively referred to as Mode 1) There is only one button [Start to pass phone number list the level], as shown in the figure below: (hereinafter collectively referred to as Mode 2) Most word books use mode 1 when passing the level and memorizing words. Passing through and memorizing words can be divided into three core scenarios: [learning] [passing through] [review]. 2.1 Learning modules 2.1.1 Learning Mode 1 2.1.2 Learning Mode 2 2.2 Breakthrough module 2.2.1 Breakthrough mode 1 2.2.2 Breakthrough mode 2 2.3 Review module The review module process of the two modes is the same, as shown in the following figure: 03 Market Analysis A few years ago when the Internet was not so developed, how painful it was to hold a thick book of words and recite it, I must have experienced it deeply. Back then, I also started from abandonon again and again, repeated, forgotten, and then made a comeback. It was not until I stumbled upon the product of Hujiang's Happy Word Field that I finally said goodbye to the boring recitation. Happy Word Field is a word memorization software under Hujiang. The slogan is: "It turns out that memorizing words can also be very happy", which aims to reduce the boring feeling of memorizing words for users.
Product analysis: How to balance fun and efficiency with the happy content media
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mahfuj Cr7
Jul 31, 2022
In Business Forum
In this article, the author analyzes the product requirements of the Xiaohongshu APP and outputs this PRD document. The document consists of several sections: product overview, functional requirements, global description, and page detailed functional description. Revision record and output environment revision history Revision time: 2019.07 Revised content: Writing PRD documentation Revised by: Shun Shun Shun PRD output environment Document name: Xiaohongshu V1.0-PRD Version: V1.0 Experience environment: IOS 12.4 Writing time: 2019.7.31 Written by: Shun Shun Shun APP version: 6.8 01 Product Overview 1.1 Product Background The post-90s and post-00s are willing to share their thoughts, experiences and opinions on various platforms on the Internet. On the one hand, users produce a large amount of UGC content, and on the other hand, a large amount of UGC content increases users' stickiness to the platform; In the huge e-commerce consumer market, consumption upgrades pursue a high-quality and beautiful life. The sharing of high-quality good things can be converted into platform e-commerce sales phone number list revenue; The product attributes of Xiaohongshu's "lifestyle sharing community + community e-commerce platform" have formed a user growth and business profit model of "planting grass - pulling weeds". 1.2 User positioning User group 1: high school students and college students Needs: Adolescent high school students and college students pay attention to dressing and skin whitening needs (acne removal, whitening), and they will read notes about their favorite stars and verticals (such as anime). Behaviour: They do not have a strong purpose to browse on Xiaohongshu. Mainly browse the notes recommended by the discovery page system, and you will like and bookmark the content you are interested in. Little purchasing power, will buy from interesting and cost-effective styles User group 2: white-collar workers in the workplace Demand: They are very concerned about the content in the field of beauty and cosmetics, and have strong purchasing desire and purchasing power. Behavior: They will directly search for the notes that need to be solved in the field of beauty and skincare, find out the comparison of related products, filter out the products that suit them, and purchase the link at the bottom of the note or search for the product in the mall. Occasionally share their purchase experience
PRD Sharing: Product Analysis of Xiaohongshu V1.0
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